Our Core Values

  • Our Core Values
  • “Choosing to do what's right even if it's not easy;
  • Going the extra mile even if no one knows or cares;
  • Trying new ideas even if there's a risk of failure;
  • Committing to the greater good even at a personal cost;
  • Sharing the missteps even if it means being vulnerable;
  • Persevering even in the face of adversity;
  • Being transparent even if it's not recognized;
  • Telling the truth even if it's not valued;
  • Challenging the status quo even if it's not popular;
  • Prioritizing people and planet even if it's not profitable;
  • Standing up for what’s right even if it means standing alone.”
Priya Khan, Ph.D.
Founder & CEO

Powered by integrity, our mission is to help create a healthier and more sustainable future by making nourishing products, embracing planet-friendly practices, and empowering consumers through education.

“You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”
— Jane Goodall


Protecting our planet’s resources by mindfully sourcing non-GMO ingredients, supporting organic farming, and using earth-friendly packaging.


Caring for customers’ health by using safe, proven, organic, whole-food ingredients and consciously avoiding GMOs, allergens, and harmful additives.


Restoring customer trust by using unbiased, third-party labs to ​ensure products are pure, safe, and free of any contaminants.


Respecting customers’ right to know ​by ​communicating ethically, sharing knowledge readily, and voluntarily providing product C of As.