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Our Core Values
- “Choosing to do what's right even if it's not easy;
- Going the extra mile even if no one knows or cares;
- Trying new ideas even if there's a risk of failure;
- Committing to the greater good even at a personal cost;
- Sharing the missteps even if it means being vulnerable;
- Persevering even in the face of adversity;
- Being transparent even if it's not recognized;
- Telling the truth even if it's not valued;
- Challenging the status quo even if it's not popular;
- Prioritizing people and planet even if it's not profitable;
- Standing up for what’s right even if it means standing alone.”
Founder & CEO
Powered by integrity, our mission is to help create a healthier and more sustainable future by making nourishing products, embracing planet-friendly practices, and empowering consumers through education.
— Jane Goodall
Protecting our planet’s resources by mindfully sourcing non-GMO ingredients, supporting organic farming, and using earth-friendly packaging.