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  • Active Ingredient Composition Explained in Detail

Authentic Transparency Commitment:
Descriptions of Active Ingredient Composition

A challenge that currently exists in the industry is that there is little consistency in how brands describe the ingredients in their products and even less consensus on what the different terms actually mean. For example, brands use the term “food-based” to describe synthetic nutrients in a “base” of food powder, to describe synthetic nutrients cultured in yeast, or to describe nutrients derived from natural food sources. Similarly, depending on the brand, “whole-food” can refer to minimally-processed [whole] food powders, full-spectrum concentrates, or even standardized extracts.

With so many terms being tossed around in the supplement industry, it is all too easy for consumers to get confused about what’s what. At NutriGold, we want to be clear and consistent in our use of the terms (e.g. standardized extract, whole-food, food-based) and we want you to be clear as well. So, please find below clarification on the terms we use to describe the ingredients in our products.

TERMS USED TO DESCRIBE THE INGREDIENTS IN BOTANICAL PRODUCTS
Whole Powder/ Whole-Food Powder / Full-spectrum Powder
  1. nutrients derived from botanical sources
  2. not standardized to particular bioactive compounds
  3. generally include the full spectrum of  naturally-occurring compounds
  4. minimally processed without chemical solvents
Standardized Extract
  1. nutrients derived from botanical sources
  2. standardized to particular bioactive compounds
  3. may lack the full spectrum of other naturally-occurring compounds
  4. generally processed with chemical solvents
Plant-based/Food-based / Food-sourced nutrients
  1. vitamins and minerals derived entirely from botanical sources
  2. not fortified with lab-made isolates
  3. may include other naturally-occurring phytonutrients
  4. generally processed without chemical solvents
  5. free of chemical additives
Sources of micronutrients in NutriGold multivitamins

Micronutrient

Synthetic

Plant-Based/Food-Based/Food-Sourced

Vitamin B1 (Thiamin)

0%

100%

Vitamin B2 (Riboflavin)

0%

100%

Vitamin B3 (Niacin)

0%

100%

Vitamin B6 (Pyridoxine)

0%

100%

Vitamin B9 (Folate)

0%

100%

Biotin

0%

100%

Vitamin B12

100%

0%

Vitamin B5 

(Pantothenic Acid)

0%

100%

Vitamin C

0%

100%

Vitamin D3

0%

100% (from lichen)

Vitamin E

0%

100%

Vitamin K2

0%

100% (from natto)

Iron

0%

100%

Iodine

0%

100%

Zinc

0%

100%

Selenium

0%

100%

Manganese

0%

100%

Chromium

0%

100%