• Accountability


Our Accountability Commitment: Removing Doubt and Fostering Trust

Accountability can be broadly defined as “an obligation or willingness to accept responsibility or to account for one’s actions.” But, who exactly is it that we are accountable to? Ourselves? Others? If we are accountable to others, does it matter whether or not they have a commercial bias and stand to profit from our actions? And what about its value and impact? Does it matter whether the act of accountability is voluntary or required as a matter of policy or law? Although answers to these questions are a matter of opinion, we can all agree that accounting to others, especially when there is no requirement to do so, can help remove doubt and foster trust in a way that self-accountability simply cannot.

“At NutriGold, we believe that voluntarily accounting to others, especially when there is no requirement to do so, can help remove doubt and foster trust in a way that self-accountability simply cannot.”

Within the nutraceutical industry, the majority of supplement companies have been operating for decades without feeling the need to account to anyone, including the FDA and FTC, for the quality of their products. While the FDA can take action against products and hold companies that make them accountable if they pose a threat to public harm, they do not routinely audit companies or test products to ascertain if they meet acceptable quality standards. Contrary to popular opinion, that degree of oversight is outside the scope of the FDA’s authority over the nutraceutical industry.

The FTC, on the other hand, does have the power to hold companies accountable and frequently does so, but only for potentially misleading claims about product features and benefits.

The quality of the products themselves is less relevant to the FTC’s goals than redressing consumer grievances about unethical or unlawful marketing practices. As for claims of compliance with good manufacturing practices (GMP) and seals boasting GMP certifications, it is worth noting that GMPs are about ensuring that companies have appropriate and sufficient processes in place to ensure that products meet quality standards, as defined by the FDA, NSF, or other industry watchdogs; they do not require validation of product quality by independent organizations.

In fact, there is currently no requirement within GMPs or any other regulatory guidelines to have products tested by an independent organization without commercial bias to show compliance with objective quality standards. This may be why few brands offer objective evidence that what’s on the label is actually inside the bottle. A GMP seal, at best, provides evidence that a process exists to ensure product quality and, at worst, simply confirms the existence of documents to that effect. It cannot and should not be taken as conclusive proof of a product’s authenticity, purity, or safety.

At NutriGold, we know that consumers make a conscious decision every single day to place their trust is us and the products we make that support their health. We consider this trust an invaluable gift and are committed to handling it with the care and respect it deserves. So, we surround ourselves with people who can hold us accountable for the choices we make and voluntarily work with third-party labs and independent certifying organizations with no commercial bias to validate those choices. It’s all part of our determination to make products that are safe enough to give to our families and yours.

Independent, Third-Party Testing: No Commercial Bias

Although FDA current Good Manufacturing Practices (GMPs) require brands to demonstrate that products are pure, safe, and meet label claims, they do not require companies to use independent labs to ensure compliance with those requirements. At NutriGold, we prefer to work with independent, third-party labs because they are not affiliated with the ingredient suppliers, manufacturers, or the company whose name appears on the product. This means they have no vested interest in the outcome of the testing and are, therefore, less likely to manipulate or misrepresent test results for self-serving reasons.

In addition to lending objectivity to the testing product and ensuring that finished products meet authenticity, identity, purity, potency, and overall safety specifications, independent labs offer other key advantages that in-house labs do not and cannot.

  1. Because independent labs are not affiliated with anyone along the supply chain from ingredient supplier to end user, there is no commercial bias, which means consumers can have greater confidence in the results and product claims.
  2. Independent labs have state-of-the-art facilities and equipment that can perform even the most challenging assays.
  3. Independent labs are usually certified to meet international testing standards and guidelines, which ensures greater testing precision and less uncertainty about the validity of test results.
  4. Personnel working in independent labs have specialized training, impressive credentials, and extensive training to develop and validate methods for different product matrices.
  5. Working with labs that have competencies in specific kinds of testing (e.g. performing micro analysis or HPLC identity testing) perform those tests extremely efficiently at competitive rates; this allows us perform more testing without passing on the burden of the testing costs to consumers.

Our Testing Standards: Going Beyond GMPs

According to current Good Manufacturing Practices (GMPs), manufacturers are responsible for ensuring that a finished product meets established specifications for identity, purity, strength (potency), and composition, using reliable and valid methods. However, GMPs provide no guidelines for what would be considered acceptable specifications for identity, purity, and potency, what methods would be appropriate to evaluate product compliance with quality specifications, or even how to to evaluate the “reliability” and “validity” of those methods. This provides manufacturers with considerable wiggle room when it comes to raw materials and finished products validation.

Manufacturers of dietary supplements differ in terms of what they test for, how often they test, who performs the testing, and what methods are used to ensure product compliance with label claims. They can choose to test every lot, every other lot, or random lots; they can test for some quality markers or all; they can use established, validated methods or internal methods; and they can test using in-house labs or independent, contract labs.

Neither the FDA nor the NSF or NPA differentiate between companies that perform just the bare minimum testing to demonstrate compliance and companies that perform extensive testing using independent labs with no commercial bias to ensure that products are safe for consumers. So, other than the intrinsic satisfaction of doing what’s in the consumers’ best interests, there is little or no incentive for companies to go above and beyond what is required by GMPS to test and validate products for authenticity, purity, and overall quality. And, for most companies, choosing to do what’s in the consumer’s best interests is a desirable ideal, but not always an achievable one, especially when it comes at the expense of profitability.

At NutriGold, our testing standards were developed to comply not just with the language of the GMPs, but with their spirit and intent as well. According to our testing standards, ingredients and finished products are tested for 140+ tests of identity, purity, strength (potency), and composition, even though GMPs only require a fraction of those to be mandatorily performed. Additionally, as part of our ongoing commitment to product quality and consumer safety, we test finished products every 3 months during the first 12 months following manufacturing and every 6 months thereafter until the best by date printed on the bottle to ensure ongoing compliance with label claims.

“At NutriGold, our testing standards were developed to comply not just with the language of the GMPs, but with their spirit and intent as well. Our testing standards and practices allow us to express our commitment to doing what’s in the consumers’ best intersts, in the strongest way possible.”

In addition to going above and beyond what is currently required by GMPs, the most defining aspect of our standards is that we voluntarily use only independent, third-party labs to perform all of the testing. We consciously and purposefully choose to work with contract labs because they have no vested interest in the test results and, therefore, no commercial bias. Working with third-party labs not only provides us with objective evidence of the quality of our ingredients and finished products, it also allows us to express our commitment to doing what’s in the consumers’ best interests, in the strongest way possible.

Commitment to Allergen-Free Products

We all love to eat and enjoy good food. Who doesn’t? But, while we might have a love of good food in common, our bodies don’t always react equally to the foods we eat. While certain foods don’t produce any reaction in some individuals, those same foods can cause abnormal activity in the immune system in others, creating what most call an allergic reaction. An allergic reactions occur when the body’s immune system misinterprets a specific food or protein as a pathogen (or allergen) with the potential to make you sick. The immune system then goes into defense mode, releasing bodily chemicals to fight off the intruders. According to the Food Allergy Research & Education (FARE), there are up to 15 million Americans with food allergies, including 5.9 million children under the age of 18. About 30 percent of children with food allergies are allergic to more than one food.

An allergen is any substance that is recognized by the immune system and causes an adverse reaction. According to the Food Labeling and Consumer Protection Act (FALCPA), more than 160 foods have been identified as the cause of food allergies in sensitive individuals. However, only eight foods or food groups have been identified as responsible for the majority of food allergies among Americans and they account for over 90% of all documented food allergies. They are milk, eggs, fish (e.g., bass, flounder, cod), Crustacean shellfish (e.g., crab, lobster, shrimp), tree nuts (e.g., almonds, walnuts, pecans), peanuts, wheat, and soybeans.

A true food allergy is different from a food intolerance of sensitivity. Food allergies cause a range of symptoms, some of which can be life-threatening, whereas food intolerances or sensitivities generally produces less severe symptoms and most of those symptoms are limited to the digestive system. Reactions to food intolerances occur when the body is unable to properly break down food either due to enzyme deficiencies or sensitivities to additives and chemicals in food. you are unable to properly break down the food.

Unlike food intolerance, which most people can handle and is not generally life-threatening, food allergies can be triggered even through simple contact or inhalation. Symptoms of allergic reactions include hives, itchiness, and skin inflammation to vomiting and diarrhea. The most severe reaction is “anaphylaxis”, which includes breathing distress or even loss of consciousness. Without prompt medical attention, anaphylaxis can even be fatal.

The best way to prevent allergies from flaring up is simply to avoid these common triggers. After all, you cannot have an allergic reaction to an ingredient you didn’t eat, right? Unfortunately, that’s not always the case. As people with food allergies know, it is possible to have an allergic reaction without consuming any of the allergenic ingredients.

There are often many risks hidden in the ingredients, processing aids, and chemicals used in the manufacturing of foods and supplements. And unless special care is taken to avoid high-risk allergenic ingredients in formulations and to prevent cross-contamination with allergens during the production process, almost anything we ingest can be a source of allergic reactions.

Dietary supplements can produce an allergic reaction in sensitive individuals either because they contain ingredients from high-risk allergens like soy or peanuts, or due to cross-contamination with high-allergen ingredients during manufacturing. And although food intolerances and sensitivities are not generally life-threatening, their presence in dietary supplements can produce undesirable side effects.

There are often many risks hidden in the ingredients, processing aids, and chemicals used in the manufacturing of foods and supplements. And unless special care is taken to avoid high-risk allergenic ingredients in formulations and to prevent cross-contamination with allergens during the production process, almost anything we ingest can be a source of allergic reactions.

At NutriGold, we know that consumers expect dietary supplements to be a safe and convenient approach to health management. This expectations of safety demands that manufacturers pay attention to active ingredients and additives, and ensure that products are manufactured in compliance with best practices for avoiding allergens and minimizing cross-contamination risk. It is also important that allergens, if present, are declared accurately and transparently on product labels so consumers can purchase the products that best meet their needs.

Given that approximately 50% of the U.S. population routinely takes a dietary supplement and ingredients derived from allergenic foods are routinely present as an active ingredient or additive in a number of them, we voluntarily perform a six-step allergen verification process to ensure that our products are safe for even the most vulnerable members of our population. This comprehensive verification process allows us to offer customers the cleanest products possible, , regardless of whether they have allergies or not. And as a consumer-centric, quality-conscious company, we are committed to doing everything we can to stay true to our fundamental guiding principle to “do no harm.”

The logos you trust. The assurance you need.

We consciously and purposefully choose to work with independent labs and certifiers because they have no vested interest in the outcome, no commercial bias, function as consumer advocates, and are our industry’s gatekeepers. Working with independent labs and certifiers not only provides us with objective evidence of the sustainability and overall quality of our ingredients, finished products, packaging materials, and our processes, it helps assure consumers that what’s on the label is actually in the product and empowers them to make purchasing decisions with confidence. Most importantly, working with independent organizations allows us to express our uncompromising commitment to people and planet in the strongest way possible.

Non-GMO Project Verification

As North America’s premier and most trusted verification and labeling organization for non-GMO food and products, the Non-GMOProject’s goal is to preserve and build sources of non-GMO products, educate consumers, and provide choices that are verified non-GMO. The Non-GMO Project seal provides assurance to customers that a product has been manufactured using best practices for GMO avoidance.

USDA Organic Certification

The USDA’s National Organic Program certifies products as being organic based on farming, handling, processing, distribution, and labeling practices. To receive certification, products must be grown without synthetic pesticides or fertilizers, free of GMOs, antibiotics, and added growth hormones. Only products that contain > 95% organic content may the USDA organic seal.

Vegan Certification by Vegan Action

Veganism is both the practice of abstaining from the use of animal products and an associated philosophy that rejects the commodity status of animals. Vegan Action is a nonprofit organization that has been offering vegan certification since 1995. To be eligible for certification, products must comply with the principles of “ethical veganism.” This means products cannot contain ingredients derived from animals or animal by-products, must be free of animal-derived GMOs or genes, and should not be the subject of ongoing animal testing.

Kosher Certification by KO

Ko Kosher is an innovative Kashrut service group with a network of Rabbinic supervisors and auditors who provide certification services worldwide. Most consumers consider kosher products to be cleaner, healthier, or better than non-kosher products. The Ko Kosher or equivalent symbol on products is assurance of a brand's unwavering and uncompromising commitment to accountability, quality, and overall safety.

Fair Trade Certification

Products that bear the Fair Trade seal contain ingredients that come from farmers and workers around the world who are justly and equitably compensated for the materials and labor. The proceeds from the sales of Fair Trade certified products also help farmers in developing countries build sustainable businesses that positively influence their communities. In fact, the purchase of a Fair Trade Certified product helps to ensure that millions of farmers in 70 developing countries are treated well and paid fairly, and that children stay in school and out of fields and factories.

ConsumerLab Approval

ConsumerLab.com is the leading provider of independent test results and information to help consumers and health care professionals recommend quality health, nutrition, and wellness products. Since its founding in 1999, ConsumerLab.com has tested more than 3,400 products representing over 450 different brands and results of testing are published at www.consumerlab.com.

MSC Certification

The Marine Stewardship Council (MSC) is a nonprofit, organization that addresses the issue of unsustainable fishing, and helps safeguard seafood supplies for the future. Through their fisheries certification and seafood labeling programs, MSC works with partners to promote sustainable fishing practices and protect marine wildlife in oceans around the world. The MSC’s certification and eco-labelling program allows everybody to play a part in securing a healthy future for our oceans.

IFOS Certification & Rating

The International Fish Oil Standards (IFOS) Program is the most trusted third-party testing and certification program exclusively for fish oils. Offered by Nutrasource Diagnostics, participation in the program is voluntary and products submited for certification are tested for compliance with stringent Global Organization for EPA and DHA standards for purity, potency, freshness, and overall quality.

Friend of the Sea

Friend of the Sea is a nonprofit organization whose mission is the conservation of the marine habitat. It is a leading international certification project for products that originate from both sustainable fisheries and aquaculture. Products and their origins are audited onsite by independent international certification bodies, against strict Friend of the Sea sustainability criteria.

C.L.E.A.N. Certification

We are proud to be the first and only supplement brand to offer a complete line of organic, whole-food multivitamins that are certified C.L.E.A.N. The acronym stands for Conscious (or safe as defined by federal regulatory standards), Live (or minimally processed and organic), Ethical (verified non-GMO and humanely processed), Active (highly bioavailable based on modeling by CytoSolve® technology), and Nourishing (based on the Aggregate Nutrient Density Index (ANDI)). ANDI is a score assigned to whole foods that contain the highest nutrients per calorie as detailed in Eat for Health by Dr. Joel Fuhrman.

Introduction: What Does C.L.E.A.N. Mean?

Certified C.L.E.A.N. is a consensus-based standard that was developed by a community of stakeholders in the food manufacturing industry to support the clean food movement, reflecting a diverse range of perspectives. It incorporates input from the food stakeholder community, including consumers, public interest groups, growers/farmers, food processors, trade associations, food retail stores, restaurants, regulatory agencies, and academics. The criteria focus on three categories – safety, minimal processing, and bioavailability of nutrients. The C.L.E.A.N. food certification was facilitated by Dr. Shiva Ayyadurai, an MIT-trained biologist. Ayyadurai’s scientific approach blended his training in eastern medicine and traditional foods, cultural experiences from his upbringing in India, as well as his western training in engineering and medicine to develop this standard.

What emerged was one standard for all food manufacturers to help them distinguish themselves as those committed to creating food that is conscious, live, ethical, active, and nourishing (C.L.E.A.N.).

The standard, in many ways, is based on the teachings of indigenous and traditional cultures, and is bringing those teachings to the modern world. People in indigenous and traditional cultures did not have to worry about GMOs. They didn’t have to worry about eating too much fat, or salt, because they were in touch with their bodies and connected to the earth. Indigenous and traditional cultures knew what was good and clean food. And, in short, C.L.E.A.N. certification provides a contemporary, scientific standard that draws on humanity's past wisdom to help us define what good food is today. For more information, visit cleanfoodcertified.org.


Protecting our planet’s resources by mindfully sourcing non-GMO ingredients, supporting organic farming, and using earth-friendly packaging.


Caring for customers’ health by using safe, proven, organic, whole-food ingredients and consciously avoiding GMOs, allergens, and harmful additives.


Restoring customer trust by using unbiased, third-party labs to ​ensure products are pure, safe, and free of any contaminants.


Respecting customers’ right to know ​by ​communicating ethically, sharing knowledge readily, and voluntarily providing product C of As.