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  • Founder's Message

Message From the Founder & CEO

NutriGold is a family-owned, mission-driven, wellness company powered by integrity. The nutraceutical industry is our home and consumers, our family. Our mission is to help people in our communities and around the world. To educate and empower consumers to make informed decisions. To make thoughtful, honest-to-goodness products that can improve and nourish health and to do it in ways that respect and protect our planet.

When we launch a product, we don't begin by asking how much money we can make with it. What matters to us is that it is safe enough to give to our loved ones—our parents, siblings, children, friends, and neighbors. We start by asking if it's good enough for our families. Because that's the only way we can justify giving it to yours.

From the certified sustainable marine oils in our omega-3 products to the tree-free sugarcane scraps used to craft our product cartons, from the mindfully sourced non-GMO ingredients to our support of organic farming, we are committed to doing what’s right not just for people, but also for the planet.

We make a conscious effort to avoid additives, preservatives, and fillers that have the potential to harm, including ingredients like magnesium stearate. We hold ourselves to a higher standard than we have to and produce supplements that far exceed FDA’s guidelines for good manufacturing practices. We even voluntarily test all of our ingredients and finished products using independent labs—not to prove a point, but to ensure that our products are pure and safe. It's all part of our determination to make supplements worthy of the people closest to us, and that includes our valued customers and trusted industry partners.

We are grateful every single day for the choices that allow us to open ourselves up to scrutiny by even our toughest critics. We have nothing to hide and no one to fear. We don’t compete against any other company or brand and, therefore, don't feel the pressure to take the path of least resistance or squander our integrity in the pursuit of profitability. Our goal is to do better today than we did yesterday and to stay true to our mission, values, and guiding principles.

On behalf of everyone at NutriGold, thank you for your interest and for taking the time to learn more about our company and our values. Please join us as we navigate the evolving industry landscape, challenge the status quo that allows brands to put profit over people and planet, revolutionize the idea of authentic transparency in ways that engender trust and confidence, and redefine the synergistic and interdependent relationship between industry and consumers.

Welcome and thank you for the opportunity to earn your trust and business.

With sincere gratitude,

Priya Khan, Ph.D.
Founder & CEO

Our Guiding Principles


“Do no harm” - Hippocrates

At NutriGold, we know that every time you purchase one of our products, you are entrusting us with your most precious asset—your health or the health of a loved one and that is not a responsibility we take lightly. Our commitment to your health and safety is reflected in every choice we make including the quality of the ingredients we use, the additives we reject, the extensive testing we perform on our raw materials and finished products to ensure they meet label claims, and our ethical and transparent labeling practices.


“Let food be thy medicine, Let thy medicine be thy food” - Hippocrates

The nutrient content of most foods has steadily been on the decline over the past few decades, along with a simultaneous increase in use of pesticides. Considered together, this means we can no longer rely exclusively on our food as a sufficient and safe source of essential nutrients to support good health and minimize deficiency risk. At NutriGold®, we demonstrate our commitment to the “food as medicine” guiding principle by using organic, non-GMO ingredients from traditional food sources so customers can feel good about taking products that are the next best thing to what Mother Nature has to offer.


“Quality does not have to be expensive; it just has to be a priority” - Anonymous

It is a well-known fact that there are substantive differences in quality among supplement brands and that “quality” is synonymous with “premium” and comes with a price tag that most supplement users cannot afford. At NutriGold®, we don’t believe that it is ethical to place consumers in the unenviable position of having to choose between quality and affordability. We help bridge this disconnect by offering “premium” quality products at prices that are fair, reasonable, and accessible to the vast majority of consumers. Our products are proof that quality doesn’t have to be expensive; it just has to be a priority.


“Education is the most powerful weapon which you can use to change the world.” - Nelson Mandela

As a wellness company, NutriGold has ambitious goals to help people enjoy healthier lives, and our education program is at the vanguard of how we accomplish those goals. Offering people the power to make sound choices for their well-being is the most potent supplement we can give them. Sure, we could focus all of our efforts on marketing the vitamins, minerals, and herbs we have spent so many years refining and perfecting, but that’s not the sort of business we are. People are our business, and sharing all that we know with them, empowering them, is our passion. It’s why we founded NutriGold, after all.


“To be trusted is a greater compliment than being loved.” - George MacDonald

Authentic transparency is more than simply sharing what makes us look good. It is about respecting people enough to tell them the truth about who we are, even if it makes us vulnerable. It requires opening up about what we believe in and stand for and sharing not just what we do well but also where we need to improve. At NutriGold, we practice authentic transparency because it cuts through skepticism, removes doubt, and strengthens trust. And when it comes to matters of health, to be trusted is indeed more valuable than being loved.

“Inspired by family, powered by integrity, driven by passion, and motivated by a genuine desire to promote wellness, taking care of customers will never be just business as usual at NutriGold® - it has been and will always be personal.” — Priya Khan, Founder & CEO