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  • Podcast Blog: Interview with NutriGold founder Priya Khan
NutriGold was launched by Priya Khan and her husband Osman Khan in 2010.

Disclosure: “The information provided on the Forever Young Show by its host or sponsors is for educational and personal alternatives. Statements have not been established by The Food and Drug Administration. They are not intended to diagnose, treat, cure or prevent any disease.”

Introduction: “Welcome back to the second hour of the Forever Young Radio Show with host Cary Nosler, health journalist and fitness enthusiast, who is joined by health educator and executive producer, Kelly Cappasola. [music] And now, Forever Young.”

Kelly Cappasola: “Hello, everyone. So glad you could join us today on The Forever Young Radio Show. If by chance you have just stumbled across our show on the dial for the first time, our mission here has been the same for the last seventeen years, and that’s always to inform and educate every listener on healthier lifestyle options and good quality science-based information.”

Cary Nossler: “And if you’d like to learn more about the show, well it’s quite easy to do. You visit the website, foreveryoungradio.com. While you’re there, listen to past shows, there’s several of them up there and it’s always good to go back and listen to shows that we have where a lot of information is transferred because we just don’t remember everything. You can also get some great articles, all kinds of things that are put up there on that page, to help make you a more rounded and informed health consumer. And then make sure that you visit the Weekly Highlight page.

The Weekly Highlight page is our play-by-play of everything we’ll be discussing today. When you go there as well, you’ll see that little icon for Facebook. And if you’d like to be a part of that group with us as well, our Facebook family, we certainly appreciate the fact that you click that and also join us on Facebook.”

Kelly: “Yeah, we appreciate the love that we get every single week on Facebook. And really, use foreveryoungradio.com as a resource because not only do we have those articles, like Cary said, we also have every single show that we record and we leave it up there for about a year so you can go back and listen to past shows. It’s very easy to listen to. They’re all on SoundCloud, or you can download them on iTunes. Now, Cary and I have a great show planned for you today. We have a very special guest. She’s going to be sharing on as consumers what we should expect more out of our supplements. We know that supplements have tremendous value, but we also know all supplements are not created the same. So, we hope that you’ll find this show empowering and motivating as Cary and I, we know we will as well. Feel free to always visit foreveryoungradio.com. I’m Kelly Cappasola, and as always I’m being joined by Cary Nosler. Hey Cary, great to have you today.”

Cary: “Yes, and the topic that we’ll be discussing, something near and dear to my heart and yours as well. You know, I love the industry. I love the supplement world. I love health and health-related activities, but we just want to make sure that the best products are available and that the highest standards are adhered to among those people who are offering their services to the public.”

Kelly: “I love that you bring that up, Cary, because it’s one of our biggest thorns in our side at times because we are science-based, research-based. We like third-party testing. We like to know what are in the supplements we’re talking about, or what we’re taking, and there’s a lot of places online now where you can get supplements, which is great and convenient for you. But unfortunately, you don’t really get a full picture to really understand what are in those supplements and what amounts are in those supplements and where their resources are coming from and where the sustainability actions are. So, I’m really excited about our show today.”

Cary: “Well, and all of those things, you know, could be gleaned if you had the time and the inclination to do our own research. Again, just because you find something and it’s at a cheaper price doesn’t necessarily mean that should be your choice, doesn’t mean it isn’t your choice either, it just means that you have to do a little work in order to find out to be informed as to what you’re doing. And, you and I have talked about this, I get embarrassed at times when there’ll be a revelation that some group that analyzed supplements and they come out and find that they didn’t have the amounts of whatever ingredient, and especially with herbs. That’s just a danger field. It’s probably the biggest area where there’s a lot of exploitation of consumers with products that don’t even have that kind of herb, or it’s been mislabeled, or something like that. So, that embarasses me and it’s sad because we have products and services that should be available to more people, and more people are getting into it because of that, and we certainly don't’ want folks to get less than what they expect to get from their particular purchase.”

Kelly: “You’re so right on, Cary, because when we recommend a supplement on this show we want to make sure that that particular supplement is beneficial in the reasons that it’s being added to any listener’s current regimen or any person that tunes in or that we council. So, that is an important factor, and unfortunately, sometimes some companies just go, “Oh gosh, omega-3s are a hot topic right now. Let’s try to create an omega-3 and sell it for a very inexpensive price,” and often we need to be aware of those things because if those are poor-quality materials being manufactured into that bottle of fish oil, that fish could become rancid and rancidity increases inflammatory factors versus degrading inflammatory factors which is a lot of reason why people take omega-3s.”

Cary: “And sometimes why some of the studies that are done don’t back up some of the claims. Maybe, you know, who knows what kind of supplement that they’ve tested in the first place in what they were doing, but the bottom line is that the supplement industry is huge, you know, and It’s growing all the time. And when that happens there are people who say, “Good, let’s take advantage of that. There’s a lot of folks who want these things so let’s put something together and cash in on what’s going on,” so, you want to know which companies are in it for the long haul, have been around, and can back up their claims. That’s the whole point, and there’s a lot of different ways to do that, especially with third-party analysis where you give it to someone other than people in your own company to make sure that what you say is there is there. Third-party testing.”

Kelly: “Yep, and we’re going to talk about it all throughout the morning. So, make sure you stick around with us. You can learn more at our Weekly Highlight page at foreveryoungradio.com. We’ll be right back after the break.”

(Music and Commercial Break)

Cary: “Howdy, my friends, welcome to Forever Young. Cary Nosler here, along with Kelly Capassola and a special guest today, Priya Khan. She is the founder and [laugh] ‘worrior-in-chief’, I like that one, of NutriGold. It’s a nutritional supplement company that those of you know who listen to our show know that we have talked a lot about. It was founded, she founded it, in 2010 powered by integrity, guided by a philosophy of excellence. Priya has spent the last eight years revolutionizing, redefining, and raising the bar on sustainability, quality, and accountability, also transparency within the dietary supplement industry, all qualities that we as consumers appreciate so much.

Her most notable accomplishment include embracing the use of non-GMO and organic ingredients, rejecting the use of chemical additives and GMO’s in dietary supplements, championing third-party testing, and also empowering consumers to make informed decision through education. When she’s not busy obsessing about making clean-label, guilt-free, whole-food supplements to nourish and fuel real life, everyday super heroes or micromanaging every single detail every single detail of her kids’ lives, Priya enjoys spending time with her best friend and husband of fourteen years. We are so happy that Priya is joining us today on Forever Young. Priya, on behalf of Kelly and myself, looking forward to our discussion today.”

Priya Khan: “Thanks so much for having me on your show, Cary. And I thought we agreed you were going to set the bar low so I could shine. [laugh] I’m not sure I’m going to be able to live up to everything you’ve just said about me. I’m going to give it my best shot, though.”

Kelly: “We have a sneaking suspicion you will, and it’s such an honor to have you join us today and really a very special treat for the listeners. What we’re talking about in that wonderful introduction that Cary did, I mean truly, the founder and CEO of a supplement company wanting to come on and share a little bit about yourself and the journey, is very rare, but again, just boasting the point of how transparent you are as a company. So, I thought it would be fun to start, if you don’t mind, if you’d just tell the audience a little bit about your background and how you made it to this show. What happened all those years ago that made you make some changes within your own life?”

Priya: “You know, to be perfectly honest, I don’t remember much about what my life was like before I actually had kids. [laugh] It’s all one beautiful, happy, big blur. I’m assuming I had more free time, I think I was more self-absorbed. I was more oblivious to the challenges in the world. It was a happier time, you know, really. But I think, if I really have to sum my life and the events that lead up to the events that led up to my being on your show here today, I’m the younger of two kids. My older sister, as you know, most siblings tend to be, is the bane and boon of my existence. My mom is everything I swore I would never grow up to be and everything I now wish I had become. My dad was a philanthropic entrepreneur who had the heart for business but not the head for it [laugh].

I was a lazy, reluctant student growing up. I went to school kicking and screaming every single day, but my mom has always been a big champion of education, so it didn’t matter what I wanted. I had to go to grad school, that was a given. I graduated with a PhD in 2006. I got married, had kids, started NutriGold, and the rest, as they say, is colorful history. I’ve been very private. Even as the founder of NutriGold I tend to shy away from the limelight, generally, because, you know, I don’t want anything that I say or do, or who I am as a person, to positively or negatively, mostly just negatively, to reflect on everything that NutriGold has the potential to be. I wanted NutriGold to stand on its own merits and to be recognized for what, you know, it was contributing to the nutraceutical industry.

But I know you’ve had Corinna on the show before so you know that she can be very persuasive [laugh], and so she said, ‘Hey, you need to go out there and, you know, talk about this stuff. It’s important.’ I half-heartedly tried to talk my way out of it, but I’m not that good [laugh]. So, you know, it really is an honor and a treat to be having this conversation with Cary and you today because, you know, as I look back on the eight years that I have spent birthing and growing NutriGold, so to speak, we’ve accomplished a lot of things. And as the person who’s been there from the start, I guess I am in a unique position to speak to the challenges and the triumphs, and I’m hopeful that, you know, your listeners will be able to take away some valuable insights, not just about NutriGold but also about the industry as a whole, from our conversation today.”

Cary: “You mention, again, a PhD, marriage, children, lots of things going on in your life, and now here you are with NutriGold, a supplement company. I must tell you, though, when I talk to people who know anything about you and the company, they always, always say this is a company that sets the bar high. The standards that you live by, that you espouse, and that you practice in your business are certainly things that consumers are looking for today in the supplement industry, but again, was that your motivation? Were you someone who was taking supplements and said, ‘You know, I just want something that’s the best possible thing that I can put in my body, and I’m going to make sure that other people get it as well”?

Priya's motivation for starting her own company stemmed from her dissatisfaction with products from even the most trusted brands of the time.

Priya: “[laugh] It’s really funny that you should ask me this question, Cary, and I’ve been asked this, you know, several times. I was at ShiftCon, it’s a social media conference that was earlier this year, you know, one of those events that I gave a talk at, and I talked about why I started NutriGold. But my talk was preceded by the talk by the organizer of ShiftCon, and she was talking about how, you know, she started ShiftCon and everything she does comes from a place of love. And, you know, so I went on right after her and I said that, you know, contrary to her experience, I started NutriGold out of rage.

And I know that sounds very dark and very dramatic, but the only familiarity I had with supplements was that my husband was working for a supplement industry back in the day. I was happily an academic. I enjoyed academia, I loved teaching. I was grateful to have the opportunity to do what I loved every single day. I’m not sure my students would agree, but, you know, I enjoyed it. But right after I graduated with my master’s and PhD, I decided I would take a break, you know, because I’d been in academia for so long. And I thought, you know, I just needed to hit the reset button, you know, take some time to maybe relax, read books that are not related to my schooling and to my projects.

But, you know, two months in, I figured out I’m not really all that good at doing nothing, so I don’t mind doing the devil’s workshop and all that. I thought maybe I should take advantage of my sabbatical and, you know, maybe we should start our family. It seemed like as good a time as any. I talked to my husband. He loves kids. He’s an amazing parent, and with his support, I began preparing for what I knew was my most ambitious undertaking yet: motherhood. So, I began my regimen of pilates and workouts and acupuncture treatments and marathon sessions of google research, cyber-stalking other parents on Baby Center, you know, listening to what they were talking about and what they were concerned about, and I think I read everything from the Mayo Clinic Guide to a Healthy Pregnancy to What to Expect When You’re Expecting. I figured, you know, within like a couple of months I had everything I needed to birth the smiling, content, happy babies you see in commercials.”

Kelly: “Yeah”

Priya: “The only thing that I didn’t do, and I didn’t think it was necessary for me to start that early, was taking a prenatal multivitamin. You know, I figured I still had time, I wasn’t pregnant yet, and I figured, you know, I had time to get it. And then my doctor said, ‘No, you should start early, you know, you have to start way before you try to conceive because you want to make sure you can support the conception and the growth of the baby even during the early stages,’ and I said, ‘Alright, fine.’ This was back, you know, in the good old days before you could find all kinds of things online.

You know, people were still buying from local health food stores, you know, which makes sense. You know, you could get the support and council that you needed. So, I went to the health food store so confident that I knew what was required to buy the prenatal. I don’t know if it was arrogance, overconfidence, or maybe I just thought, ‘It’s a prenatal, I mean, how hard is this? You go to the store and buy the prenatal,’ right? [laugh] Turns out at least, I don’t know, I think it’s far worse now, but even back then, I started to get the sense within ten minutes that choosing a prenatal multi was actually some sort of secret exercise, you know, that nutraceutical companies conspired to come up with to make sure you were ready for the pain and suffering of childbirth because it was painful [laugh] to even figure out what to buy. I was shocked.

I don’t know what I was expecting. I don’t know if I was secretly hoping that there would just be like one brand and one bottle of prenatals so I would just go and get that one, but I was not prepared for aisles upon aisles of multivitamins. I want to say there were at least 25 or 30 different brands, and I was clearly out of my depth because I didn’t even know how to tell them apart. Some were prettier, you know, they looked nice, or they had pictures of fruits and vegetables and all the things that you want to see on a label. But I could not figure out what the heck any of it even meant. I didn’t know what was ‘food-based’ or ‘whole-food’ or ‘food state’ or ‘food code’ or ‘raw code’. I had no idea. I do remember that the store associate came up to me and offered to help, which I should have gracefully accepted but I didn’t, you know, because it’s a prenatal. I don’t need help buying a prenatal. I had just finished reading the Mayo Clinic Guide - I’m good [laugh]. But I started to regret that decision. I was really, really, really tempted to buy the prettiest box.”

Kelly: “Priya, I want to ask you to hold that thought we have to run out to a break, and when we come back we’ll pick up on it. Listeners, please go to our website foreveryoungradio.com. Hit our Weekly Highlight page. There, you can learn more about our very special guest today, Priya Khan, and also about NutriGold. Go and check it out over the break. We’ll be right back to discuss more on your health right here on Forever Young.

(Commercial Break)

Cary: “Howdy, my friends. Welcome back to Forever Young. Cary Nosler here along with Kelly Capassola and our special guest, Priya Khan, who is the CEO of NutriGold. And I really want to hear the rest of the story, Priya, about your multi experience in a store. Here’s a PhD [laugh] who’s having a problem with, you know, labels. What must happen to the rest of us? So, continue with the story, and I must say as well that if you ever decide to start another career, I think you would make a great author.”

Priya: “Yeah, I have heard that before, and you know, people always tell me, ‘You should go write books,’ and I’m like, ‘I will as soon as I read the book that my husband got me about how to work on writer’s block’ [laugh]. I must say I got that book almost eleven years ago, so I haven’t gotten around to reading that book quite yet. So, once I’m done, maybe I’ll be able to actually get around to actually writing stuff [laugh]. Anyway, just to kind of wrap of my story, I think eventually I just picked the one. I was under pressure to make a purchase because I knew I was making the sales associate very nervous.

I had been there forever just walking back and forth, and you know, I don’t blame her, so I picked one. It said it was food-based, it was 100 percent natural, which I thought was a good thing. I didn’t know what it was, but I thought it must be good, and the best part was that I only had to take one tablet a day, which I figured would mean I would be better about complying with taking it. The retail associate was, I’m sure, was tickled pink. She nodded approvingly at my decision which, you know, validated my decision, more than I care to admit, in that moment. I left with my perfect multivitamin. The euphoria lasted maybe like thirty minutes because after that I went home and I took my first tablet; fifteen minutes, twenty minutes later, I started to feel very queasy.

Then I thought, ‘Hey, you know, maybe I’m just exhausted.You know, I need an excuse for a daytime nap, I have one,’ so I just decided to go to sleep it off. But I couldn’t get comfortable. Like, I continued to just feel nauseous. So, I turned to my trusted friend and confidante, you know, Doctor Google, for advice, and of course as is always the case you find all sorts of theories about why you feel queasy. Some women were taking the exact same brand I was taking and seemed convinced that it meant that they were pregnant. But, you know, barring the possibility of an immaculate conception, [laugh] I knew that couldn’t be the reason why I was queasy. Others seemed to say the reason for queasiness was because of synthetic vitamins, but I knew that couldn’t be the case either because, remember, mine was food-based and 100 percent natural, so that couldn’t be it.

So, what was it? Why was I so sick? [sigh] Turns out the prenatal multi that I had was, in fact, made from synthetic vitamins, contained only like ten or twenty milligrams of food powders, which I guess was the basis for the ‘food-based’ claim, and forget 100 percent natural - I don’t think it was even five percent natural. I was, unfortunately, the victim of clever, possibly unethical, marketing, and I was upset. I was livid because betrayal is heartbreaking. It doesn’t matter whether it’s a personal relationship or it’s business, you know, feeling like you’ve been dooper or scammed into making a purchase is bad. No company or individual should ever do anything that would cause people to feel that sense of betrayal. But I think to break the trust of to-be moms, you know, women who are about to go through a life-changing experience who are already anxious about what the future’s going to bring - betraying them? That’s beyond the pale, you know, for any company. And, you know, I just want to be clear. Don’t get me wrong.

I’m not objecting to companies making synthetic vitamins. I’m sure they have their reasons. I’m sure they think they are good reasons, and there might even be a market for synthetic vitamins, but my point is if they are synthetic vitamins, say they are synthetic vitamins, and if people are still going to buy them, that’s great. But what I don’t appreciate is being mislead into purchasing something that isn’t what it claims to be. So, I know I get very passionate about this because I remember how anxious I was back in the day when I was trying to get pregnant, and, like Cary just said, I had a PhD. It wasn’t that I wasn’t well-read or well-informed, and like most women or most people who are busy, you know, holding down jobs, raising families, paying bills, and, you know, juggling like 12,000 different things, I was actually on a sabbatical, so I had all the time in the world to do my research. And yet, here I was after that painful exercise with a bottle that was completely useless.

I threw it in the trash, got really mad at my husband for being part of the nutraceutical industry that had conned me into making this purchase, and for that, I would never ever look back on the industry, on supplements - I was so done. I went on to have my baby, I went back to teaching, but, you know, eventually I decided to trade in my teaching position for the overworked, underpaid, and underappreciated job of being a stay-at-home mom. I figured, you know, I would bond with my child, spend some time, you know, they are little for such a short period of time; it seems like they grow up overnight. And my husband decided that this was a good time to talk me into joining him in his company, you know, in the company that he was working for which was also a nutraceutical company selling, you know, different brands of vitamins.

In an industry rife with dishonest products and tricky marketing, NutriGold strives to be a shining exception.

I always had my trusted bad experience, you know, of why I never wanted anything to do with the industry. And one day, after months and months of trying to get me to reconsider, my husband, you know, only half-jokingly said, ‘Hey, change is not a spectator sport. You can’t change what’s wrong with the nutraceutical industry screaming at the rest of us from the sideline.’ I kind of saw the point of what he was saying, but obviously he is my husband - I’m never going to give him the satisfaction of thinking he’s right about anything. So, you know, I just kept quiet, but he knew that if I didn’t have a smart, sarcastic retort, it’s probably because, you know, I actually think what he said has merit, so he went in for the kill, you know.

And then he’s like, ‘Well, if you think you can do it better, here is your opportunity to do it. Come join me and make a difference. Do it better. Show how it can be done. And if you want, you know, lead from the front. Be an agent of change.’ Oh, good grief. That darn ego, right? [laugh] And so I had no choice but to take him up on the challenge, and that was back in April 2010, and that’s when NutriGold went from being just, you know, a flutter in my heart, which I assume was anxiety that I was about to do something, and it went from just being an idea to the force that it is today.”

Kelly: “Wow, well we’re grateful for that because I know I can speak on behalf of Cary and myself on this show. We’re all about science-based, clean supplements. If we don’t personally take it, we will not talk about it on this show. That’s just who we are, and really when we say NutriGold is powered by integrity, it’s not a blanket statement. It’s not a marketing scheme. It’s not one of those fake bottles in the store. What does that statement truly mean to you when you hear that? When you say the word ‘integrity’. Does it make you think about your family and that day where you were duped into taking something that was taking advantage of you and making you almost not want to think supplements work or supplements are bad? I mean, is that why integrity is such an important part of who you are individually and also with NutriGold?”

Priya: “That’s exactly right, Kelly. I mean, you know, when I first started NutriGold, I had only one goal. It wasn’t ambitious. It wasn’t noble, you know. It wasn’t lofty. It was nothing just quite simply to never be the kind of company that would profit at the expense of a consumer, you know. I know that we make products for consumers to purchase, but we have a professional and a moral and ethical obligation to do it in ways that doesn’t exploit their lack of awareness or that doesn’t, you know, actively work to confuse them or, you know, de-fact them with things that are relevant, ultimately, when making a purchasing decision.

But it’s also, you know, the whole concept of integrity came out of this experience that I had even after I started NutriGold, and I would talk to suppliers and I would talk to manufacturers about making, you know, supplements without chemical additives or supplements without genetically-modified ingredients, and almost universally, people would always say, ‘Why do you want to go through all that trouble? Nobody cares. Consumers don’t care. So, even if you did all of these things, no one’s going to give you an award for doing it, but you are going to spend a lot of money doing what you’re trying to do.’

And I found it a little, I don’t even want to say shocking, I was a little taken aback by the level of apathy that was in the industry where people were under the assumption that if consumers don’t know enough to care, or they know and don’t care, then that means it’s a free pass for us to do whatever we wanted. And then I would tell them, ‘But it shouldn’t matter whether consumers know or not. I know!’ I would know that we use genetically-modified ingredients. I would know it has allergens. I would know that we added chemical additives, and that’s not okay. I’m not doing this for a marketing edge. I’m not doing this for product differentiation. I’m doing this because this is the right thing to do.

It is right for me. If I am going to spend any amount of time, four hours, six hours or eight hours, away from my one-and-a-half-year-old to do something, I have to justify the sacrifice. I cannot be making that sacrifice to spend it chasing money. I have to do it because what I’m doing is noble and it’s, you know, it’s part of the greater good. We do it because it is the right thing to do. It is right for people, it’s right for the planet, and of course as history would show, it was right for our company as well.”

Kelly: “Absolutely, and we’re going to run out to a break, but before we do, listeners, you can find NutriGold on their lines of products at independent health food stores or you can take some time and learn more at NutriGold.com, and you can also connect with them on social media. They’re always sharing cool blog posts, recipes, specials like highlights on very cool products like omega-3s, on turmeric curcumin, I mean, they have so many diverse products in their line that you should really go and check it out, and on social media that’s @NutriGoldUSA. You can learn more on our Weekly Highlight page at foreveryoungradio.com. We’ll be right back after the break.”

(Music and Commercial Break)

Cary: “Howdy, my friends. Cary Nosler here along with Kelly Capassola. Thank you for joining us today on Forever Young. Having a very enlightening conversation with the founder and CEO of NutriGold, Priya Khan. Priya, you’ve touched on some issues that are really germaine not only to individuals but to the trusting confidence that people have in the supplement industry as a whole.

It is embarrassing and disappointing, I think, that when we read some articles about companies that have kind of deliberately defrauded people, or when they do an analysis and they find out that they don’t even have the amount of ingredient that they say they do on the label, or in some cases, especially with herbs, that it may not even be that substance at all. A lot of adulteration takes place, and for those of us who are really committed to that kind of lifestyle, a healthy, sustainable lifestyle, it’s disappointing and sad because we know so many people could benefit if they got the right products.

So, in terms of source and sustainability that seems to be at the top of a lot of the things that guide your decisions as well as third-party testing which most people don’t even know about or even consider. So, again, broad concepts and subjects, I understand, but still they are important issues that need to be addressed for consumers who, like you, want to make sure that we get the best thing that we can get and get the results that we are expecting to get.”

Priya: “Right. So, I’ll just briefly say a couple of things about sustainability. You know, Corinna calls sustainability a buzzword. I believe she uses the phrase ‘green washing’, you know, so it’s been reduced to something so companies think, ‘Okay, consumers are looking for this so we should probably put it on our label or introduce it in our marketing somehow to make, you know, it seem like we are very eco-conscious of our choices’. To me, and to NutriGold, sustainability is a conscious commitment. It’s a commitment to prioritize people and planet over profits.

It is about approaching, you know, earth-friendly practices, committed to sourcing non-GMO ingredients or supporting organic farming or using locally-sourced ingredients when possible, or even, you know, going so far as to use a tree-free carton, you know, made from renewable sugarcane fibers or biodegradable fibers. These are not business expenses, right? Most companies would treat this as an expense that cuts into their bottom line.

NutriGold products are sustainably sourced and developed with environmental responsibility in mind.

We see this as an investment, right? This is an investment into our futures, the futures of the generations that will follow us. And so, I think when companies, depending on if the companies, see sustainability as a marketing expense that needs to be accounted for in their bottom line or they see it as an investment, their approach to sourcing, you know, fundamentally changes, and I’m sure I’m sounding alarm bells and I might be scaring a few people, but that's not my intention. My intention is for consumers to remember that companies are for-profit, right? They are in business to make money.

Let’s not kid ourselves about that, and few companies are intrinsically motivated to help do what’s right, especially if it comes to the expense of the bottom line. And when you have a crowded marketplace, like on Amazon or elsewhere online, price has become one way for companies to attract consumers who either assume that all products are created equal or simply don’t have the luxury of investing the kind of time and energy required to even tell products apart, right? I mean, Kelly was mentioning earlier in our conversation that you can have two products, one’s 28 dollars and one’s 12 dollars, on Amazon, for instance, you cannot tell from looking at the product page which one is authentic, which one contains what it’s supposed to contain, which is made by a credible brand.

All you can tell is what retailers are willing to tell you, correct? And that’s where it becomes important for consumers to go beyond, you know, the pretty packaging, go beyond the reviews, go dig a little deeper because the one thing that consumers should be careful about is not to outsource the responsibility for their health to companies that may not necessarily be in business for them. They are in business to make money. We have to recognize that, you know, the responsibilities are clearly drawn in the sand. The lines are in the sand, right? Companies like Amazon, for instance, or any marketplace or any online retailer, their goal, their job, their reason for their existence is to offer selection, right? To offer choice. To give people an opportunity to maybe get some instant gratification to get the things they need right away, and maybe the protection that comes from purchasing from a big company like Amazon.

But I think it would be helpful if people held companies accountable for their choices, held health companies accountable for claims, you know, ask for the certificates of analysis which is a document that should list the results of testing done on the product which will provide assurance, or at least should provide assurance, of what’s on the label is actually inside the product. Because when you think about it, Cary, when all is said and done, the packaging, the reviews, the price, none of that matters if you don’t get what you think you’re getting, right? And so, it becomes important for consumers to understand the company. Understand the company’s ethics, you know, understand what the company’s values are, and make sure that they ask the right questions and hold companies accountable so companies feel the pressure to do what’s right.”

Kelly: “Yeah, and that’s an important point because when we look at it, and gosh, a company like NutriGold: non GMO-verified, free of allergens, people have tons of different allergens out there which I love that you are very cognizant about what you put in those ingredients. Again science-based ingredients and that backing of a certificate of analysis and third-party testing and validation and verification.

I mean, people would think when we talk about these products they're going to have to mortgage the home to be able to buy it [laugh], and for some reason it makes me feel ashamed of other supplement companies because you’ve been able to check every single one of those points and still make an affordable brand where people can maintain it every month where they’re not, you know, feeling like it’s hard on their pocket book. It’s something they’re like, they should learn to expect, and that’s one of the things that I’ve seen with a lot of the listeners on this show that we hear from that are using some of your products is, ‘Wow, gosh, I feel so much better, you know, I do feel good! I’m getting around a little bit more,’ and those things why we recommend supplements.

We don’t just recommend supplements because we’re a health show. They have a huge place in what our lives are deficient in, what we’re void in, what we’re not getting out of the soils anymore, so, you know, I love what you’re doing. I know Cary does, too, and I wish we had ten hours more to talk because we’re quickly running out of time, but we have about three minutes left, and I have two very important questions that I want to get to. And I don’t want to put you on the spot, but no parent should have a favorite child, but I think secretly you may have a few favorite products. What are those, and can you give it to the listeners of what you really love when it comes to products that you personally take?”

Priya: “Oh, gosh [laugh], well, I do consider NutriGold products like my children. I know how bizarre that sounds, and I am reluctant to pick favorites. I love that our omega-3 products are certified sustainable. I love that they are locally sourced. I love that our multivitamins are certified C.L.E.A.N.; I believe it’s the only line that has the certification.

NutriGold's Multi Gold line of supplements has attained Certified C.L.E.A.N. status.

I love that our turmeric features the most clinically cited curcumin in the world without any of the potentially unstable, volatile oils that you find in other turmeric products. I love that our cranberry product is CQA 5-star certified and whole-food. I love that our coconut oil is Fair Trade. I mean, I’ll stop, I know if you gave me enough time, like ten hours, I probably could list off and go through the products in our catalog and by saying they’re all my favorites, but I think that’s a good representation of what I would say represent NutriGold’s values: sustainability, quality, accountability, and transparency. So, I think that’s a good list.”

Cary: “So, Priya, I know with what you’ve been discussing today, and you’ve covered a lot of ground I don’t know if it’s possible to summarize the whole thing in a minute or so, but what would you like the listeners to take with them today as a result of hearing this particular program?”

Priya: “Well, Cary, if there’s one thing that the listeners should take away from our discussion today, it is this: do not give freely of your trust, loyalty, or money - they are valuable tools that can help change the world for the better. Please use them wisely to support independent health food stores that are in business for you to protect you, to champion family-owned brands that consciously prioritize your interest and the safety and sustainability of our planet over profits, and use it to hold mega corporations that squander your safety and well-being in the pursuit of profits accountable for their choices. You have the power to challenge the status quo and change the way companies do business. So, please join us and stand up and fight for what’s right, even if it sometimes means standing alone.”

Kelly: “Priya, so refreshing, so great. We loved getting to know you better. We really appreciate everything that you’re doing. We hope our listeners will go and learn more about you at NutriGold.com, available at independent health food stores across the country, and follow them on social media @NutriGoldUSA. I’m Kelly Capassola here and Cary Nosler. Please be well out there and take care of yourself and your family, and we will catch you next time.”

(Outro Music)

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